The promos give a very eclectic feel...with the viewers not knowing what to expect....

That's a good thing (laughs). At least this time they are excited and don't know what to expect. With No Smoking, they were not excited and didn't know what to expect.

The music of the film has created a rage especially 'Emosanal Atyachar'. Even the other songs seem like tunes which one has never heard before...could you tell us about the brief given to newcomer Amit Trivedi?
That's the whole idea. I wanted to convey the sound that today's youth is listening to. I chose Amit on the basis of his talent and just told him to be himself. I did not give him any specific brief. My only contribution to the music is the 2 words- 'Emosanal Atyachar'

A section of the media feels that the film is high in sexual content...Is it true?
I don't think so. The film does deal with sexuality but it shows less sex than any normal Hindi film. You won't find those pelvic thrusts and other such sexual innuendos which we see in numerous films.

Have you taken references from the shocking DPS MMS scandal?
In the last few years there have been a lot of scandals and the DPS MMS is just one of them. The MMS scandal is just one aspect of the character's life.

I just wanted to show what happens to someone when his/ her privacy is affected by such cheap, hidden cameras. The person who is at fault is not one who is committing the act but the people who are watching it and downloading it.

The previous Devdas had a tragic end. Have you tweaked the ending this time around?
I have tweaked the whole film (laughs). Only the starting point is the same.